Behind the arc is not your ordinary creative agency. We bring inspiration to everyone who’s passionate about fashion and sports.

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“The passion and determination we once shared on the court, we now translate into Behind the Arc.”

Professional sports has played a big role in the lives of multiple team members. The passion and determination we once shared on the court, we now translate into Behind the Arc. Sports connect people from every gender, age, wealth class, ethnicity, height and all the corners of the world to create stories and memories that last generations.

Behind the Arc wasn’t built in one day. It all started with the conception of our first basketball minded project: We are Basket. Through this project, we wanted to show our love for the game, but also blend the two things we appreciate the most: fashion and basketball. 

Fashion, on the other hand, has been playing a role in our parent company, Solar Initiative, for the last 15 years. We believe our history shapes our future, and we'll embrace their legacy, while we go down this new road.